Market Research Surveys
SDA has proven expertise designing market research surveys and delivering quality market research. You may need technical support for your market research or you may want Survey Design & Analysis to design and execute market research to address your specific needs.
You understand that a big part maintaining competitiveness depends understanding your competitors. Market research plays a key role in that. You may want to find out about product and consumer preferences or your customers’ wants, needs and perceptions, so that you can stay ahead of your competitors. You may need to measure public perception to guide your product development. As part of your business strategy, market research will give you the insights you need to stay competitive and guide your delivery of products to market.
Market research also encompasses social and opinion research. You may be looking to measure perceptions and attitudes that relate directly to your marketing decisions. Whether your project is big or small we will bring are knowledge and expertise to the table all the same.
A PhD statistician leads our analytical team so that you can be assured the analysis of all of the research data collected is analyzed appropriately.
SDA consultants are professional, experienced and practical. You can trust us for any of the following and more:
- Focus groups
- In-depth interviews
- Conjoint analysis
- Product testing
- Market segmentation
- Competitive analyses
- Pricing studies
- Product demand estimation
- Understanding market trends
- Technical research
Market research is a cornerstone of good business practice and we make sure you receive the best technical assistance available, in a timely fashion.