In a recent teleconference on survey design, the following questions and answers were discussed.
Q1. Is it better to have few open-ended questions?
A1: Survey design is driven by the objectives of the survey....
Blog
Aug
21
Keys to an Effective Survey: Q&A
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Aug
21
10 Ways to Enhance Your Survey Response Rate
“I had an 80% response rate! What response rate did you get?” Sometimes a survey’s response rate is used as a badge of honor. Even if response rate isn’t the most important aspect of your survey, there is no question that it is nice to get a high...
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Aug
21
How Long Should Your Survey Be?
One of the classic questions for someone faced with creating a survey is, “Is my survey too long?” In fact I get that question all the time. Or variations such as, “How long is too long for a survey?” “How long can I make my survey?” or “What is...
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Jun
28
Likert Scales and One Number Reporting
Last time I talked about reporting matrix data in “Discovering Different Ways to Report on Matrix or Table Data”. In that article, we found that a matrix of Likert scale questions is a useful survey question and we explored ways to report the...
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