SDA contributions on SurveyGizmo.com:

4 Tips for Displaying Survey Data

I want to provide some general tips for displaying your data. The goal is graphical excellence, which we define as communicating ideas as clearly, precisely and efficiently as possible while letting the data reveal the truth.  [...]

Interpreting Survey Data: A Picture is Worth a Thousand Numbers

In this article, I want to tout the use of graphical displays in general. I'm changing the age-old saying “a picture is worth a thousand words” to “a picture is worth a thousand [...]

Interpreting Trend Data

There is really only one question to ask when interpreting trend data and it is, “Has a change occurred?” [...]

Likert Scales and One Number Reporting

Now, we’ll look at what happens when we add another dimension, time. With the added dimension, things get cluttered pretty quickly. Let’s look at the Stacked Bar Chart when we add just one year.  [...]

Discovering Different Ways to Report on Matrix or Table Data

One of the most commonly used question types among survey designers is the matrix question . . . this type of question is popular for surveys because it is easy to design and easy for the respondent to complete, both good reasons to use it.  [...]

Past articles can be found here.

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